MB and Associates PR
May-August 2023
May-August 2024
MB and Associates Public Relations (MBPR) is a boutique PR agency specializing in media relations, brand positioning, and thought leadership for clients across industries including beauty, health, entertainment, education, mental health, and tech.
During my time at MBPR, I worked closely with a variety of clients to secure media placements, plan and support events, and craft compelling campaigns that amplified brand visibility across TV, print, digital, and podcasts.
Julien Farel - US Open Campaign
One campaign I’m especially proud of was for Julien Farel, the official haircare sponsor of the US Open. I helped secure media placements across TV and digital outlets to amplify Julien’s partnership with the tournament and supported the planning of a live segment where he recreated athletic-inspired hairstyles seen at the Open.
Body + Beauty Lab Expansion
As part of the Body + Beauty Lab team at MB and Associates PR, I helped drive consumer awareness around their expansion into Palm Beach. I assembled customized media kits, pitched targeted outlets, and secured features for the brand’s founder across magazines and podcasts.
This experience taught me how to position a brand launch for earned media success and tailor messaging to lifestyle, beauty, and health reporters.
Mindie Barnett PIX11 Segment
I attended and supported Mindie Barnett’s live segment on PIX11 News, where she discussed mental health and self-love awareness.
Being part of the behind-the-scenes logistics deepened my understanding of live media production, segment preparation, and aligning key messaging with national awareness moments.
